POS printer is a must for a sales counter because it plays a crucial role in the sales process. Its job is to print receipts for buyers. The receipts contain details of products bought and buyers need receipts for accounts purposes.
Let’s see what is included in a receipt to understand the value and role of a printing machine
Product name
Cost of the product
Quantity of the products
Cost of the products according to quantity
Discounts offered
Taxes applied
Date and time of billing
It is a long receipt with details entered vertically for the convenience of buyers. Buyers can easily check the details entered to check how much they are changing for the products, discounts offered, and taxes paid. Sales receipts show the money saved to encourage the buyers to visit again. Also, the receipts can be used to give upcoming discount offers.
Considering the job of a point-of-sale printer, it won’t be an exaggeration to call it an important part of your sales process. Your POS system is a silent salesman and the printing machine gives its voice. What you can’t say to your buyers, you can give them in printing. For example, you can customize discount offers according to the buying behaviour of your customers.
Buyers that make sales up to a specific amount could be offered a cash prize or a gift. And the offer can be mentioned on the sales receipt. The buyers can take the receipt to the gifts counter and collect their gifts. These unique printed flyers offer promotional value with the graphics and text of one-time sales promotions. With their reach and diversity, they are an easy and affordable way to produce large quantities of promotional products.
The above discussion throws light on the quality of a printing machine
1. Speed
You should buy printers online that work with great speed. It is necessary to provide satisfactory customer service. The buyers won’t like standing in a queue for a long time waiting for their turn to complete the process. Quick clearance will improve the flow of traffic in your retail store.
2. Clarity
It is the most important factor to consider with a printing machine. The buyers will be able to take advantage of sales receipts only when the printing is clear and legible. If the printing has flaws, they can create ruckus at the sales counter and even question your integrity as a reliable retailer. While you are free to choose a printing machine for your sales counter, most retailers choose thermal printers.
3. Maintenance
Before you buy a POS printer online, you should check its maintenance cost. For example, take a thermal printing machine that includes fewer moving parts that make it a low-maintenance device. You won’t have to spend a huge sum on the maintenance of your thermal printer. You can keep using the machine without worrying about any technical or mechanical interruption.
4. Dimensions
Since you need a printer for your sales counter, you should buy a small-sized convenient printing machine. The printer shouldn’t consume much space, so there remains space available for a computer, cash box, and scanner. Also, you need space for keeping goods.
5. Cost
If you visit printers for sale, you can find several options matching your needs. But you should buy a machine that scores high on every factor from cost to maintenance. Also, you should consider other important factors like speed, energy consumption, and print quality.
Final Thoughts
If you want your sales counter to become fully functional and you want to make the best use of your sales receipts, then you should invest in a thermal Point Of Sale Printer. A thermal printer is simply the best because of its advantages over traditional printing machines.